Dykeman

Rodland Toyota Identity

Rodland Toyota of Everett approached Dykeman to create an engaging new identity to mark their 100 years in business and launching of their “Real Service” campaign.

Rodland Toyota is a family-owned, 100-year-old dealership, and is one of the most historic dealerships of any make in the United States. The Dykeman design team worked collaboratively with the Rodland leadership to create concepts that reflected their business strengths and service culture. In addition, we adhered to brand guidelines specified by the Toyota Corporation.

The outcome of our programming and design process was a fresh corporate image and communication package that will take Rodland Toyota forward into the next 100 years.