Logo Design, Business Collateral
About the project:
Pilates Mill Creek was very interested in communicating the studio benefits of pilates. When DYKEMAN began the identity and marketing collateral development, a lot of consideration was given to the studio services, colors, and an all-ecompassing feeling of professionalism. All of the pictures used in the print design were from a photoshoot in the studio. The decision to use only black and white photos came from the desire to communicate class, but in an organic way represesenting the actual people of Pilates Mill Creek.