Logo Design, Business Collateral
About the project:
Like all of DYKEMAN's design projects, a great deal of research and thoughtfulness were considered when approaching Sadro's new brand identity. A small company in numbers, Sadro focuses on interiors with not one individual style, but moreover a philosophy of how to arrange space. Through the logo development, DYKEMAN considered a contemporary but friendly feel, a classic lowercase font, and an icon based on the Golden Mean. Cool and warm colors were used in the brand to reflect the balance of color Sadro utilizes to compliment a space – ultimately creating a visual identity that is very successful in Sadro's market.