Identity & Brand Standards
About the project:
DYKEMAN produced an engaging new visual identity for Skagit Public Utility District, enhancing the utility's visual communication with the Skagit Valley community. The logo design embodies the relationship the PUD has with the community as both a provider of affordable utilities and as stewards of the environment. DYKEMAN participated in a thoughtful design process that solicited feedback from the public and provided innovative solutions that helped create a new identity while keeping implementation costs low, strengthening the PUDs promise of being accountable to their community. The stationery design was designed for recycled FSC-Certified paper stock and minimized ink and production costs.